Digital Marketing as an Innovative Communication Tool in the Health Tourism System

Vadym Viktorovych Bayev; Olena Victorivna Bayeva; Ivan Stepanovich Bakhov; Irina Yaroslavivna Antonenko; Irina Leonidivna Melnyk

doi:https://doi.org/10.14445/22315381/IJETT-V68I8P207S

Research Article | Open Access | Download PDF

Volume 68 | Issue 8 | Year 2020 | Article Id. IJETT-V68I8P207S | DOI : https://doi.org/10.14445/22315381/IJETT-V68I8P207S

Digital Marketing as an Innovative Communication Tool in the Health Tourism System

Vadym Viktorovych Bayev, Olena Victorivna Bayeva, Ivan Stepanovich Bakhov, Irina Yaroslavivna Antonenko, Irina Leonidivna Melnyk

Citation :

Vadym Viktorovych Bayev, Olena Victorivna Bayeva, Ivan Stepanovich Bakhov, Irina Yaroslavivna Antonenko, Irina Leonidivna Melnyk, "Digital Marketing as an Innovative Communication Tool in the Health Tourism System," International Journal of Engineering Trends and Technology (IJETT), vol. 68, no. 8, pp. 36-40, 2020. Crossref, https://doi.org/10.14445/22315381/IJETT-V68I8P207S

Abstract

The article examines the essence of internet marketing and digital marketing in the context of their role in the system of integrated marketing communications in the field of health tourism. The leading sites of companies working in the field of health tourism are analyzed. The use of modern digital marketing technologies, in particular crowd marketing and its basic tools in the field of health tourism, is investigated.

Keywords

health tourism, health tourism portal, marketing communications; Internet marketing; digital marketing; crowd marketing.

References

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